The article Mashups and Wikis and blogs…oh My by Bruce Dearstyne introduced the characteristics and traits of Web 2.0 technologies. I discovered that some of the challenges in information storage and integrity mentioned by Dearstyne in 2007 are still issues today. I appreciated reading about toolmakers, gathers, and entertainers. I believe more types of online collaborative communities may be blending their tools together to be more that just one particular type of collaboration. I chose to read about more Web 2.0 topics on Charlene Li’s blog. I viewed her recent slideshow presentation, Hot or Not: Disruptive Technologies To Watch in 2011. Part 1: The Framework. In this posting Li gave an overview of the top disruptive technologies to watch at the SFAMA monthly meeting. This post reminds me of what we all face today. Since everything is developing so quickly how do we choose what we should focus on? How do you select the tool that will be the most valuable to you with so many creations up for grabs? It was amazing to read through her list of tech predictions for 2011. Compiled from different resources, these included marketing trends for small business, the Internet, marketing blogs and social media. It is all quite overwhelming. Charlene Li’s presentation revealed a framework that looks at three major drivers in which businesses could use in to focus their priorities. These drivers are described as user experience, business model and ecosystem value. When thinking about user experience, businesses must ask if the technology passes the “no manual needed” test and if it effectively connects people in new ways. The business model simply encourages businesses to ask if these new technologies can make or save money. Lastly, the ecosystem value is determined by a shift in power or a change in the flow of value. Li’s presentation introduces the hot disruptive technologies of Likenomics, New ways to sell, next generation search, Big Data, Enterprise social networking, game-ification, extending print, Curation, Hashtag Chat, Quora- quality Q&A, DIY and Co-creation. She included a wonderful quote at the end of her presentation that I felt was fitting for our relationship with Web 2.0.
It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change- Charles Darwin