When does a Library Facebook page move beyond just sharing calendar events, programs, and likes to actively engaging its users? I was wondering at which point a Library Facebook page begins to have a personality or a real voice for the community. Personality is captured on every individual Facebook page quite easily. We catch glimpses into a person’s being just by the posts, comments and links viewed. A collegue of mine shared some additional thoughts with me about branding your Library. Facebook pages seem to be the ideal tool to help Libraries do this. Naturally, I had to find a link to the best in Library branding and see how the “best” do it.
Who doesn’t love reading a top ten list? I spent some time comparing and exploring two separate “TOP TEN” Facebook page lists. One list is compiles “10 Great Facebook Pages” and the other list “10 Great Library Facebook pages”. I realize that Multnomah County Library does not have the draw or financial backing as products like Red Bull or the Travel Channel, but I see some very innovative uses and unique features that we can apply to our own Library Facebook Pages.
Top Ten Facebook Pages from the Social Media Examiner
- Red Bull
- Burt’s Bees
- Uno Chicago Grill
- Toy Story 3
- Jones Soda
- The Twilight Saga
- Travel Channel
Top Ten Library Facebook Pages from the Social Networking Librarian
- Geek the Library
- Hunington Library and Gardens
- The Billy Graham Library
- Columbus Metropolitan Library
- Jehovah’s Witness News, Library
- Library of Congress
- Multnomah County Library
- The New York Public Library
- The San Francisco Public Library
- Salt Lake City Public Library
Personally, I enjoyed the Facebook pages of the Travel Channel and Salt Lake City Public Library the most in each category. Check them out. I would love to hear some of your thoughts.